Privacy Policy
Privacy and Confidentiality of Achachay Information
At ACHACHAY INC., we understand that protecting personal data means protecting our users. The responsible use of personal information allows us to safeguard the privacy of our community while providing our services with integrity and security. For this reason, we make every effort to protect it.
ACHACHAY INC., in order to provide optimal service, collects, processes, and in some cases shares information with buyers and/or visitors to our B2B marketplace, Achachay Shop.
This Privacy and Confidentiality Statement of Achachay Information (hereinafter the “Privacy Statement”) describes the information ACHACHAY collects and processes about each user and what can be done with it.
This statement is part of the ACHACHAY INC. General Terms and Conditions. Giving voluntary, express, and informed consent to this Privacy Statement is an essential requirement to enter into or maintain any type of relationship with ACHACHAY INC., in accordance with applicable law.
1. How is ACHACHAY integrated and how does this Privacy Statement apply?
The purpose of ACHACHAY INC. is to facilitate trade between producers (exporters) located in Latin America and clients such as retailers, distributors, and concept stores located in markets such as the United States.
For this purpose, ACHACHAY has developed an ecosystem of integrated services through its platform: Achachay Shop, a B2B online marketplace that connects Latin American brands with qualified buyers.
This Privacy Statement applies to all services and data processing operations of ACHACHAY INC., whether by its subsidiaries or affiliates.
2. Who is responsible for processing personal information?
ACHACHAY INC., based in Miami, Florida, United States, is responsible for the processing of user and visitor data on its platform.
The controller determines the purposes and means of processing personal data, as further described in Section 4 (“What will the personal information be used for?”).
3. What information is collected and processed?
ACHACHAY collects personal information to enable access to services and to continually improve them. In some cases, the information is provided by the user at registration or when using our services; in others, it may be collected automatically while browsing the website or interacting with the marketplace.
The provision of personal information is voluntary; however, it is necessary to access ACHACHAY services. Failure to provide required information may prevent the user from registering or completing transactions.
Providing false or inaccurate information may lead to suspension of services or permanent account deactivation.
Information provided directly by the user:
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Name and surname
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Contact details (email address, telephone number, address)
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Valid identification or company registration information
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Business information (company name, tax ID, export or import license where applicable)
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Payment or billing information (bank account or transfer details)
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Information on intellectual property (such as brand ownership or representation rights)
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Images or logos related to brand profiles
Information collected automatically:
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Device or browser data (type, version, operating system, configuration)
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IP address and geolocation when accessing the ACHACHAY platform
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Activity within the platform (purchases, orders, payments, returns, communications, billing data)
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Navigation behavior such as pages visited, searches performed, interactions, and engagement metrics
Information from other sources:
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Data for fraud prevention or compliance (e.g., verification against restricted party lists or sanctions)
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Data used to validate identity, complete or correct records, obtained from reliable public or commercial sources
Some of this data may be considered “sensitive” under applicable law; where required, ACHACHAY will request your express consent before processing it.
4. What do we do with personal information?
The collection and processing of personal information allow us to provide a secure, efficient, and customized experience on Achachay Shop. Except where prohibited by law, ACHACHAY may use personal information for the following purposes:
4.1 To provide marketplace services
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Identify and contact users
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Verify user identity and business credentials
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Register and manage accounts in our systems
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Facilitate communication between buyers and sellers
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Manage transactions, orders, billing, and logistics
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Process and verify payments and refunds
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Provide customer service and technical support
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Ensure compliance with applicable export and import regulations
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Improve the functionality and reliability of the marketplace
4.2 To improve services and develop new ones
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Analyze user behavior to improve features and usability
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Conduct internal studies, statistics, and performance reports
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Develop business insights and personalized recommendations
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Provide updates about improvements, new features, or services
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Train ACHACHAY staff and partners to improve service quality
4.3 To comply with legal obligations
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Fulfill local, state, federal, and international legal requirements
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Comply with anti-money laundering and sanctions screening regulations
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Meet tax and financial reporting obligations
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Respond to lawful requests from authorities
4.4 To detect and prevent fraud
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Prevent, investigate, and mitigate fraudulent or unauthorized activities
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Train automated systems for fraud detection and prevention
4.5 To protect ACHACHAY’s and users’ rights
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Enforce our terms and conditions
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Protect intellectual property and prevent misuse of the platform
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Defend ACHACHAY in legal proceedings
4.6 For marketing and communications
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Send promotional and informational messages related to ACHACHAY services
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Conduct market research, advertising, and commercial prospecting activities
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Allow partner brands to promote their B2B offerings within Achachay Shop
ACHACHAY will only retain personal information for as long as necessary to fulfill the purposes above.
5. How is personal information shared?
ACHACHAY values user privacy and does not sell or trade personal data. We share personal information only in the following cases:
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Service providers: companies providing hosting, analytics, customer service, logistics, or marketing support
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Business partners: affiliated companies or collaborators that help ACHACHAY offer promotions, services, or co-branded initiatives
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Buyers and sellers: to enable marketplace transactions and communication between verified business parties
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Public authorities: when legally required to comply with judicial or regulatory requests
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Fraud prevention and credit verification entities: for lawful verification and compliance purposes
All service providers are bound by confidentiality and data protection agreements consistent with this Privacy Statement and applicable law.
6. International data transfers
The technological infrastructure supporting ACHACHAY (including servers and cloud services) may be located outside the United States.
When personal data is transferred internationally, ACHACHAY ensures that such transfers comply with applicable data protection laws and that equivalent safeguards are in place.
7. Data retention
Personal data will be retained only for the time necessary to fulfill the purposes for which it was collected or as required by applicable law. Once the retention period expires, data will be securely deleted or anonymized.
8. Confidentiality and user responsibility
ACHACHAY is committed to maintaining the confidentiality and security of users’ personal information. Users are responsible for keeping their account credentials confidential and for any actions carried out using their account.
9. Minors
The Achachay Shop platform is intended for business use only and is not directed at minors. If ACHACHAY becomes aware that personal data has been collected from a minor without consent from a legal guardian, it will be deleted immediately.
10. Use of information between users
Users may have limited access to certain business information of other users (such as name, email, and address) to facilitate marketplace transactions.
This information must only be used for purposes directly related to the transaction initiated on Achachay Shop.
The unauthorized use, sharing, or storage of another user’s information for unrelated purposes is strictly prohibited.
11. Links to other websites
The ACHACHAY platform may contain links to external websites. ACHACHAY is not responsible for the privacy practices or content of those third-party sites. Users should review the privacy statements of any external sites they visit.
12. User rights and control of personal information
Users may exercise the following rights regarding their personal data:
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Access their data
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Request correction or update
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Request deletion (when legally permissible)
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Withdraw consent
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Opt out of marketing communications
Requests can be sent to: [email protected]
ACHACHAY may retain certain information as necessary to comply with legal or contractual obligations.
13. Cookies and other technologies
ACHACHAY uses cookies and similar technologies to enhance the user experience, analyze site traffic, and improve our services.
Cookies help us:
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Recognize returning users
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Save login preferences
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Measure and analyze performance and usage
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Display relevant promotional content
Users may manage cookie preferences or disable cookies through their browser settings. However, disabling cookies may affect certain site functionalities.
For more information on managing cookies, please refer to your browser’s help section.
14. Security of personal information
ACHACHAY complies with applicable industry standards for data security. However, no online platform is completely secure, and ACHACHAY cannot guarantee absolute protection against unauthorized access, interception, or data breaches.
Users are encouraged to use strong passwords and maintain updated security software on their devices.
15. Changes to the Privacy Statement
ACHACHAY may update this Privacy Statement periodically to reflect changes in our services or applicable laws. Updates will be communicated through our usual channels (e.g., email or platform notifications).
Continued use of Achachay Shop after such changes constitutes acceptance of the updated terms.
16. Applicable law and jurisdiction
This Privacy Statement shall be governed by the laws of the State of Florida, United States.
Any disputes related to its interpretation, validity, or enforcement shall be resolved before the competent courts of Miami, Florida.